Taiki Group has introduced a new sponge designed to enhance the application experience by eliminating the absorption problem. For years, according to the company, makeup sponges have been subject to the constant problem of product absorption, leading to product waste and inconsistent application. Using the Kaizen philosophy [Japanese philosophy focusing on continuous improvement] as a driving force, Taiki looked at various ways to improve the sponge application experience.

Jim Perry, president/CEO of  TaikiUSA. described the advantages of the new product:  “Taiki developed a solution that includes our exclusive TTP sponge, thinly sliced and laminated to an NBR core. This allows the product to remain on the surface of the sponge as well as maintain a luxurious feel.”

More info: www.taikiusabeauty.com